How to Get Investment for Your Business

In this hard economy, it may be impossible for one to get investment for his business. Applying for a business loan in a bank is also right. Nevertheless, many people are interested in investing their hard-earned money with the hopes of returning on their own investments. With the lower interest rates on treasury notes and CDs, they are more than willing to consider other options.

In getting a private investor to invest for the business, the investor must be convinced that the opportunity in your business is safe and sound. There is only little failure or risk. A well-thought and written plan should be loaded with examples and specific numbers.

Here are the tips on how to get investment for your business:

  1. Demonstrating the Potential Profit of the Business

The idea of the business can be tested in the marketplace which served as working model. This provides the actual numbers with estimated expenses and revenues. It may not be possible to try the service or product in small-sized scale. It is best to conduct a research to arrive at the numbers from the same businesses which are already successful.

  1. Showing a Growing and Substantial Demand for the Service or Product

Statistics can be utilized such as economic reports, news articles, census reports and the internet. The demand on the service or product can be illustrated the best. For instance, it is just right to write that the catering association further estimates that fifty million dollars are spent in catering in the targeted area.

With the sluggish economy, it does not impede them to cater on graduations, bar mitzvahs and weddings. People are only after searching for low expenditures. This only means that quality service and discount pricing will give the business its more competitive and stronger edge.

  1. Laying out the Marketing Plan

As part of getting investment for the business, there is a need to layout the marketing plan. The test numbers should be included as part of the plan, including the projections for channels that you have intended to try. For example, try to explain that there is already a pay-per-click campaign conducted with the use of keyword ads. The marketing efforts of the competitors are also being tracked.

  1. Specifying your Strengths

Including the real experience on the business helps in justifying how experienced you are in running your business. Anything else can be added for the prospective investor to be convinced. This may include your personal achievements and educational background that further demonstrate your desire, determination and intelligence in making the business work.

  1. Outlining the Function of the Business

The prospective investor, be it a person or a bank, should know something about how the products are stored, delivered, procured and the like. In starting a service business, taking good care of the customers should be best described.

  1. Writing Out a Clear Budget

Using the projected and actual numbers, there is a need to arrive at a monthly budget prior to the first year of being in the business. Annual budgets should also be estimated in the next coming years. Ensure when and how the investor is going to be paid.



The Best Way to Advertise your Website

If advertising your website is your main focus then there is a wide variety of effective ways that you need to consider to obtain your set goals. Television advertisement is more expensive than an internet campaign. The new trends of technology will greatly help you survive from your situation. If you really want to know some of the best ways to advertise your website then you came in the right place. Here are some of the best ways to advertise your website without encountering difficulty, and the need to spend a lot of your money.

  • Increase your website’s visibility with the help of Search Engines

It is considered as one of the best ways to advertise your website. You just simply need to insert the keywords that will describe your business. This way, the business name of your website will immediately appear on the top search results presented to your potential customers.

  • Put the URL of your website

The best thing that you need to do to maximize the advertising efforts is to put the URL of your website in your letterhead, business cards or even in the door of your office. You also need to include the direct mail, flyers, brochures and your phone books.

  • Submit your website into Yellow Pages and Directory Listing

There are a wide variety of online directories like Yellow Pages and Yahoo that will offer you with membership registration. This way, they will allow you to list your URL in their site and gain potential customers who will patronize your products and services.

  • Get Involved to Online Communities

This is one of the inexpensive ways to advertise your website. You just need to join in a certain online communities that are available in the internet nowadays. You can contribute on their discussion groups and by doing this, you can easily inform them to advertise your website and business as well.

  • E-mail lists

You need to have a customer’s list of their email address and send them with your latest products and services that they might like to avail from your website. You can also send them with special offers, coupons and product announcements.

  • Create Facebook Application

Creating your own Facebook application can be a great help to advertise your website. The Facebook page is considered as one of the trending social media pages nowadays and they have millions of users and followers. You can make use of these advantages to advertise your website with your Facebook friends and groups.

  • Optimize your website to Search Engine Optimization

It is a fact that SEO is considered as one of the easiest and fastest ways to advertise your website as well as to gain more traffic on your site. If you are engage with SEO, you need to have the appropriate Meta tags and keywords. In just a couple of weeks, you will notice that your improvement rank increases in the results of the search engines like Yahoo and Google.

The best ways to advertise your website that are stated above is just some of the effective ways that you need to consider if you really want to acquire the top rated website ratings that you ought to receive.

How important is Marketing your Website?

Nowadays, there are individuals who are more focused on marketing their own website. Most of the business owners are too busy in doing that since they believe that marketing their website will play a vital role to reach the peak of success of their business as well as their set goals. It is a fact that marketing your website is very important particularly to some of the business owners nowadays. Marketing is a kind of technique that you need to learn and apply in your website since it is proven effective to attract visitors and to gain high traffic. If you are engaged with the local companies, marketing your website must be your top priority. By doing this, you can easily attract customers who will patronize your product and services that you are being offered in your website.

Marketing your website can be done online with the use of the modern technology and latest marketing techniques. If your website focuses on attracting customers online, you need to make use of some effective marketing strategies that are associated with search engine marketing. If you are marketing your own website whether it is involve with product or service promotion, it is very important to determine the local keywords to use for your business. These keywords must be visible and specific in marketing your website to make sure that you will surely attract your target customers. Your website must include your country, city and the geographic area that will enable your visitors to find your place easily if ever they want to avail your products and services.

The phrases and keywords must also be included in the content of your website to ensure that your site’s ranking will increase especially when your potential customer will conduct local searches. If a certain individual performs an online query to search for service and product online, the first page that will pop up in the screen is a marketing website. You need to make sure that you will use the appropriate keywords that are usually used by your potential customers when they make use the web to search for good businesses like you. The main goal in marketing your website is to gain traffic and to attract customers when they conduct local searches on the web. It is a fact that your website is considered as one of the important and effective tools for marketing.

On the other hand, your website also plays a vital role in your marketing business. Marketing your website properly and efficiently will serve as your stepping stone to obtain your goals in the field of online marketing. Your website is also the ideal place where you can catch your audience & it will also serve as your gateway to turn your prospects into your regular buyers. You must bear in mind that if you desire to meet the peak of success of your business ventures, proper website marketing is the optimum solution that you must always consider.

The modern technology is a big help for you to perform your website marketing since it is associated with the latest trends that will guide you how to market your website effectively and successfully. For additional information regarding the website marketing, just browse the web.


Conference Aim

The EPDE conference will bring together representatives from education and industry who have an interest in shaping the future of design education. The conference will provide a forum for educators and researchers from product development, engineering and industrial design, together with industry and government representatives to discuss current educational issues and the nature of design education in the future. This year’s conference theme of Shaping the Future? will provide the opportunity for participants to exchange ideas and build collaborative relationships.


While Shaping the Future? may be understood in multiple ways, and we encourage varied interpretations of the theme, questions that might be explored include: What are the possibilities for design education? What and whose concerns are shaping design education at present? How are educators shaping future designers? How does design shape the future? Potential futures for design research? These questions will be explored in the following conference topics:


  • Design and local community
  • Design and government
  • Teaching tools and techniques
  • Developing links with industry
  • Design curriculum development
  • Philosophies of design education
  • Professional development in design
  • Cross-disciplinary projects
  • Work-based learning
  • Future industry needs
  • Learning environments
  • Industry based student projects
  • Assessment
  • Professional doctorates
  • ‘New’ knowledges for design
  • Design manifestos

In keeping with the inclusive ethos of the EPDE conference other stream proposals are welcomed. It is also envisaged that participation in the conference may take a number of forms:

  • Paper and poster presentations
  • Roundtable discussions
  • Exhibition
  • Workshops


Conference Organising Committee

< Top of page

Erik Bohemia, Northumbria University
Anna Clark, Institution of Engineering Designers
Mike Evatt, Coventry University
Bill Ion, DESIG (Design Education Special Interest Group)
Safwat Mansi, Northumbria University
Chris McMahon, Design Society
Tracey Urwin, Northumbria University
Bob Young, Northumbria University



International Scientific Review Board

< Top of page

Petra Badke-Schaub TU Delft, The Netherlands
Per Boelskifte Technical University of Denmark, Denmark
Ralph Bruder University of Technology Darmstadt, Germany
Louis L. Bucciarelli Massachusetts Institute of Technology, USA
Bernhard Bürdek Hochschule fur Gestaltung, Germany
Kathryn Burns University of Central England, UK
Peter Childs University of Sussex, UK
Joseph D. Chiodo Active Disassembly Research Ltd, Canada
Chris Dowlen London South Bank University, UK
Josef Eberhardsteiner Vienna University of Technology, Austria
Kevin Edwards University of Derby, UK
Ken Friedman Danmarks Designskole, Denmark
Richard Goossens TU Delft, The Netherlands
Lance Green University of New South Wales, Australia
B. Gurumoorthy Indian Institute of Science, India
Kerry Harman University of Technology, Sydney, Australia
Kevin Hilton Northumbria University, UK
Carlos Hinrichsen School of Design DuocUC, Chile
Tania Humphries-Smith University of Bournemouth, UK
Duncan Joiner Massey University, New Zealand
Toni-Matti Karjalainen Helsinki University of Technology, Finland
Tim Katz University of Brighton, UK
Yong Se Kim Creative Design Institute, Korea
Darlie Koshy National Institute of Design, India
Ahmed Kovacevic City University, UK
Kristina Lauche Delft University of Technology, The Netherlands
Kun-Pyo Lee Korea Advanced Institute of Science and Technology, Korea
Miika Lehtonen University of Lapland, Finland
Joaquim Lloveras Technical University of Catalonia, Spain
Peter Lloyd The Open University, UK
Harold G. Nelson Advanced Design Institute, USA
Tom Page Loughborough University, UK
Alun Price Curriculum Council, Australia
Steven Riley University of Western Sydney, Australia
Ryszard Rohatynski University of Zielona Góra, Poland
Chris Rust Sheffield Hallam University, UK
John K. Tan Northumbria University, UK
Alfred Teischinger University of Natural Resources and Applied Life Sciences, Austria
Ken Wallace University of Cambridge, UK
Roy Woodhead Oxford Brookes University, UK
Joyce Yee Northumbria University, UK

An Invitation

The School of Design at Northumbria University, the TU/e Faculty of Industrial Design and Philips Design BV are delighted to invite you to DeSForM 3, a conference on Design & Semantics of Form & Movement which will be held in the School of Design’s iconic new building at Northumbria University’s City Campus East, in the heart of Newcastle upon Tyne.

Aims and Scope

The scope of this conference is the design of products, systems and services. Our focus is on the meanings of products and how designers communicate information, functions and ideas to enable these to be perceived and understood by people in their everyday lives.

We have 4 keynote speakers across the two days and 22 break-out sessions. In the break-out sessions researchers from around the world, including the USA, Australia and Indonesia, will be presenting the latest research in this exciting field of design. Our keynote speakers are:

Bernhard Buerdek Academy of Art and Design, Offenbach am Main
Geoff Hollington Hollington UK
Peter Higgins Land Design Studio
Kevin McCullagh Plan

Shaping the Future?

It’s imperetive that we approach design and technology in an aggressive manner, ensuring that we leave future generations in a strong position to continue our work and lead society in the correct direction, with innovative, safe and effective products and tools. If these fundamentals are not achieved then everything that we have worked for throughout our careers will hit a glass ceiling when we retire.

With that in mind, we have teamed up with the various organizations that are listed below to ensure that we — as a community of designers and engineers — are all upto speed and driving forward in one single direction.




On 31st March 2006, Northumbria University hosted
a half-day colloquium at The Sage Gateshead on issues around designing services. Podcasts and Powerpoints from many of the sessions can be downloaded below.

To download presentation files, right-click the title and select 
 or “Save link as”.


    • Service Innovation through Design Thinking
      Professor Tim Brown, CEO of IDEO US 
      Inaugural Lecture as visiting professor to Northumbria University, discussing the work of IDEO internationally in creating innovation in businesses and services


    • Signposts for the Next Decade (Request by email)
      Dr. Andrea Cooper, Head of Design Knowledge, Design Council
      Design’s role in addressing global issues in the next ten years
      > Presentation slides (PDF, 1.2Mb)


    • Live|Work – Pioneering Service Design 
      Chris Downs, Partner, Live|Work
      We are what we use – not what we own


    • Objects of Service – From Subjects to Objects
      and Back Again

      Prof. Steven Kyffin, Global Head of Design Research, Philips Design
      How can design help to creatively understand people, create value across the full business development process and create poignancy to our technological trajectories 
      > Presentation synopsis 
      (Word document, 32Kb)


    • Designing Design in a Complex World 
      Dr. Bob Young, Associate Dean for Research & Consultancy,
      School of Design, Northumbria University

      The evolution of service and systems design thinking in academia 
      > Presentation slides 
      (Powerpoint, 11.8Mb)


    • Better Services Happier Customers, Oliver King
      Case Studies from the work of The Engine Group 
      > Presentation slides 
      (PDF, 1.1Mb)


    • Redesigning Public Services, Jennie Winhall
      Case Studies from the work of RED at the Design Council


  • Designers! Who Do You Think You Are?
    Kamil Michlewski

    Inside the design cultures of Ideo, Wolff Olins, Philips & Nissan 
    > Presentation slides 
    (Powerpoint, 280Kb)

How to Use the Coral Sports Betting Website

If you want to find an online bookie that you can trust, you should take a look at the Coral betting site. Some people may not realize that this online bookie actually has an extensive history in the UK. They were formerly an independent offline bookie that traced its roots back to a company that was formed in 1926. They recently merged with another betting company known as EuroBet. Since their merger, they have become a very popular and well respected gambling site. You might want to learn a little more about the services that they can offer. This can help you decide whether you would like to become a member.The primary draw to this site is the extensive amount of sports betting options that it can provide. No matter what kind of sports you like, you will be able to place bets on just about any of them. They have marquee betting rates for some events like matches within the English Premiere League. You can even place bets on a number of different horse racing matches that occur around the world. No matter when you log on to the site, there will be some kind of action going on there. This is appealing to many people who might want to gamble at odd hours or after a long day at work.

The bookmaker is currently offering a promo code that entitles you to a free £50 bet.  There are also casino and poker bonuses available for those of you who are more interested in this side of things.

Though it does not operate its own casino, the website still provides a very engaging experience for the bettor. Once you have created an account, you will be provided with access to a number of different top betting options. You won’t need to jump through any hoops to get started here. If you are new to sports betting, this may be one of the best starting sites to use. Those who are experienced bettors may want to take a look at this site and add it in to their rotation.

There are even many other types of betting that you can find through this site. You can place bets on the outcomes of many different kinds of news events. Some people even enjoy betting on whether a certain politician wins an election. This can be a very fun way to experience some local elections that may happen near you. All of these options will be available to you as soon as you log on through the site. When you become a member, you will want to just familiarize yourself with what is available through there. If you haven’t ever tried it before, you don’t want to get in over your head with the active bets that you place.

Many other bettors enjoy that the site features a very safe deposit system. You can trust that your money will be handled with care and that you can get the payouts that you deserve. The system will work very well for residents of the UK, since it tends to use Pounds Sterling as the transactional payment method. Be sure to fill up your account regularly so you can easily place bets whenever you need to. You can even get access to a bonus system if you are a resident of the UK.

Finally, you will be happy to know that you can use just about any type of payment method through this site. They will accept many major credit cards within the UK. They will also be able to process PayPal payments for international bettors. Be sure to use all of these options that are at your disposal. You can also bank on getting the best customer service when you go through this site. If you haven’t had the chance, be sure to set up a profile through this bookie site soon.

Thanks for reading our article on Coral promo code – if you would like to leave some feedback, please do so, below.

Introduction to CFD trading

Contracts For Difference are an exciting way to get involved in the financial markets without actually purchasing any physical assets.  They are one of the more popular forms of derivatives mainly due to their ease of use and the leverage typically available and are traded across the globe.

How does a CFD work?

When you open a contract with a broker, you are agreeing to settle at a future point in time, the difference between the opening and closing prices of an underlying asset, multiplied by the number of shares in the contract.

If the price of the asset moves in your favour, the broker will pay you your gain while the opposite is true if the price moves against you.  We will use an example to explain this in more detail, shortly.

When you login to a broker’s platform, you will see that CFDs are traded in a very similar way to shares.  Prices will move in-line with the underlying share price and will be affected by fundamentals and outside economic factors.

The number of markets available through the top CFD trading platforms is truly staggering.  You will often find that all top FTSE Shares are catered for as well as US and other global stock.  Some brokers will even trade AIM shares but the spreads and fees are normally more than with the more popular stock.

Advantages of trading CFDs

When compared to traditional share dealing, there are a number of benefits of using CFDs instead.

Trade on Margin

First and foremost you are able to trade on leverage.  Leverage essentially allows you to borrow stock against the funds you have in your account.  When you open a position, you might only have to pay 10% of the value of that position.  By using leverage, you are able to benefit from far higher profits but consequently, if the market moves against you, your losses can spiral much faster too.

Go Short or Long

When investing into shares through stock brokers, you are only ever able to go ‘long’.  This means that, due to the nature of share trading, you can only benefit from prices going up.  This can be quite restrictive, especially if you are witnessing a downturn in a share price or if you expect negative news to be released that will adversely affect a share.  With CFDs, you can go short, allowing you to benefit from a drop in price – one of the main reasons people use CFDs as a means of speculation.

Choosing a CFD Broker

There are a number of things you should assess before depositing money with a CFD broker.  We will discuss each of the in turn.

Firstly, you need to check whether the broker actually offers the market/s you are interested in trading.  Not all companies offer access to AIM stocks, for example, so if you’re intending on buying contracts on more speculative plays then you should contact the broker first.  IG Markets probably o offers more market choice than any other broker on the market, along with TD Waterhouse.

Secondly, a very important question to ask is what fees the company charges.  The amount will vary, depending upon the broker’s fee structure and the markets you are trading on.  It is worth contacting a number of different companies to find out which is the cheapest, especially if you are opening high value trades or planning to trade regularly.

Another aspect to weigh up is the platform that you will be trading on.  Our advice would be to sign up for an account with a few of the most popular brokers that offer demo accounts.  Have a play around with each and go for the one that best suits your trading needs.  If you are going to be trading using technical analysis then MT4 will probably be a minimal requirement.  Does the company offer a mobile version of its platform?  Most of them do, but if you are planning on trading on the move then you will want to make sure a mobile app is an option.



Spreadco Review

Spreadco is a relatively newly established business that is based in North West London.  Although it isn’t based in the City like many of the top spread betting firms are, they are Financial Services Act regulated and as professional as the biggest players in the market.  We will now look at some of the most important factors that make Spreadco as good as it is.  This Spreadco review will discuss a whole host of topics.

Spreads.  This is where the company really excels as their margins are extremely tight and start at just 0.8%.   Traders can save vast sums of money by investing with Spreadco rather than sticking to their usual spread trading service.

The Platform.  If you are looking for a speedy and efficient platform then you will be very happy with Spread co’s Jupiter platform that has been in development for a while now.  It is one of the most user friendly spread betting platforms around and is preferred by many to the likes of IG Index, Intertrader and so forth.

Promotions.  At the present time, Spreadco are not offering any new client sign up offers.  They seem to be doing pretty well without them due to the quality of the service they offer.

Customer Services/trading desk.  As we mentioned in a previous article, Spreadco offers excellent telephone support that is accessible during trading hours.  If ever you have a problem with your account or if you need a hand placing a trade, just give them a quick call and they will be happy to help.

To summarise, Spreadco has quickly grown into a highly competitive spread betting service that offers among other things: tight spreads, an excellent trading platform and unrivalled customer services.  Unfortunately they don’t give any freebies to new clients like many of the other firms do but if you are looking to bet long term, this will easily be compensated for by the massively tight spreads.  Thanks for reading this Spreadco review – we hope it is useful for you.